University mode: Full-time
Duration: 3 years (6 semesters)
Language used: English

Would you like to learn more about the mechanisms of managing financial institutions? Are you looking for knowledge that will allow you to run your own business? Choose the Management faculty at the University of Business in Wrocław. These are business profile studies, where 70% of classes are practical workshops, thanks to which you gain not only theoretical knowledge, but also skills valued by future employers. As a result of these classes you will become an attractive candidate in the recruitment process.

Put it into practice and choose Management at the University of Business in Wroclaw

Management is a bachelor’s degree course in Wrocław that allows you to gain knowledge in the field of management:

  • marketing
  • economy
  • bookkeeping
  • accounting
  • entrepreneurship
  • and many other related disciplines.

The study program is geared towards developing practical skills and competences that are valued on the labor market. Cooperation of educators and academics within the world of business allowed to adjust the requirements both to academic principles and to the expectations of employers who want to employ a person who has already had his or her first professional experience. The possibility of finding a first job is offered by the studies in the field of Management -the University of Business in Wrocław cooperates with leading companies and offers numerous internships, also in multinational corporations. The study program covers 3 years of study (6 semesters) in full-time or part-time (extramural) mode and is divided into modules:

  • general,
  • faculty,
  • specialized,
  • practical,
  • subjects to choose from.

Realize your passions on one of five specialties:

  • Enterprise Management 
  • Marketing and Sales 
  • Human Resources Management 
  • Psychology in Business
  • Personal Brand Management

Attractive study program – for employers and students 

Management and business games, case studies, as well as conferences, workshops and meetings with personalities from the business world – these are the benefits for those who decide to study undergraduate studies in Management at the University of Business in Wrocław. Students also participate in specially prepared meetings at the headquarters of companies from various industries – this way they learn in practice how to manage a variety of companies operating in local, national and international markets.

Profile of graduate od the faculty of Management in WSH in Wroclaw

Since Management at the University of Business in Wrocław is a practical study, the competences of the graduate fully meet the expectations of employers in a difficult and competitive market. During the three years of studies, students of business studies in Management develop both theoretical knowledge and soft skills that allow them to effectively manage various types of enterprises and solve key problems. Classes allow you to acquire skills such as:

  • managing teams
  • group work
  • effective negotiation
  • assertive expression of your views

Management studies are bachelor’s studies in Wrocław, conducted in full-time or part-time mode. Thanks to which the graduate is able to identify problems in the development of the organization, analyze them and effectively solve them using appropriate tools, methods and techniques. The management at the University of Business in Wrocław also helps to gain theoretical and practical knowledge necessary to set up and run one’s own business. Familiarize yourself with the recruitment conditions and start your dream studies in a cozy atmosphere with experienced practitioners.

The program of studies in the field of Management is a response to the needs of the market – it was fully adapted to the practical profile. As a student, you can be sure that at least 50% of your classes will focus on providing useful experiences and skills. Both the choice of subjects and the form of their implementation are adapted to the current requirements of practice and meet with recognition from employers.

  • Basics of management
  • Mathematics in management
  • Law
  • Sociology
  • Interpersonal communication
  • Ethics in business
  • Polish/German/Spanish/English
  • Sports education
  • Databases in management
  • Business presentations
  • Creative problem solving
  • Fundamentals of marketing
  • Fundamentals of finance
  • Microeconomics
  • Economic Law
  • Accounting fundamentals
  • Polish/German/Spanish/English
  • Graphic design
  • Entrepreneurship
  • Organizational behavior
  • Statistics in management
  • Human Resources Management
  • Practical training 1
  • Business English
  • Visits to companies, participation in business events, guest lectures
  • Sports education
  • Corporate finance
  • Marketing research
  • Project management
  • Quality management
  • Business plan
  • Visits to companies, participation in business events, guest lectures
  • Subject of specialization 1
  • Subject of specialization 2
  • Photography and videography in business
  • Image building in the network
  • Protection of intellectual property
  • Professionals’ advice / Management techniques
  • Visits to companies, participation in business events, guest lectures
  • Optional subject 1
  • Subject of specialization 3
  • Subject of specialization 4
  • Psychology in management
  • Managerial training
  • Diplomacy
  • Good practices in business / Economic insurance in practice
  • Optional subject 2
  • Subject of specialization 5
  • Subject of specialization 6

University of Business in Wroclaw has a transparent payment system. We guarantee permanent fee throughout the duration of the study period.

In the Management course we offer you a course in seven specialties:

Enterprise management is a specialty for all those who plan their careers both as managers of an organization and as owners of their own companies. Within the specialization students will gain comprehensive theoretical knowledge in the field of organization management and economic, legal or organizational aspects of the functioning of modern organizations. As a student of this specialization you will also acquire skills necessary to manage and motivate employees, work in a team, plan and implement marketing strategies and effective communication.

Subjects of specialization:

  1. Logistics Management
  2. Innovation Management
  3. Planning and Running a Business
  4. Methods of Valuation of Enterprises
  5. Evaluation of Investment Projects
  6. The Company’s Development Strategy

Within this specialization you will gain knowledge and skills of analysis of the contemporary market and planning of a marketing strategy “tailored” to the expectations of customers. You will learn about innovative promotion techniques and the secrets of effective sales, including Internet marketing tools. You will learn how to manage a product, its price and brand, taking into account creating value for the customer and building relationships. You will acquire the competences necessary to manage the sales process and the sales team.

Subjects of specialization: 

  1. Marketing in Trade and Services
  2. Communication and PR
  3. Promotion Tools
  4. Sales and Customer Relationship Management
  5. Marketing Strategies
  6. Sales Techniques

Effective human resources management is one of the key competences of enterprises today. In this specialization you will gain knowledge and develop skills related to recruitment, development and evaluation of employees. You will get to know the needs of the labor market. You will be able to design and implement the strategy and policy of the organization. In addition, you will be able to prepare and develop a recruitment system and manage it. You will learn how to develop and implement motivation systems and master coaching issues.

Subjects of specialization:

  • Management of Competences in the Organization
  • Managerial Coaching
  • Recruitment and Selection of Employees
  • Evaluation and Development of Employees
  • Problems with Managing a Team of Workers
  • Effective Incentive Programs

The manager manages the different resources in the organization, but it is widely recognized that people are the most important. In this specialization you will gain knowledge and develop skills of effective management of people and their development, understanding their needs and behavior in the business environment. In addition, you will learn the principles of human resources management, receive guidance on the causes of conflicts and the ways to resolve them.  You will learn in a practical way how to build scenarios for training, mediation and negotiation. You will learn how to create a team, develop creativity and research professional competences.

Subjects of specialization:

  1. Psychology of direction and leadership
  2. Problems with managing a team of workers
  3. Economic psychology
  4. Development of employees’ knowledge and competences
  5. Managerial coaching
  6. Conflict resolution within the organization

Building a personal brand and effective management of your image is a challenge in the information hype of a global society. Nevertheless, it contains a value that is desirable for anyone who wants to build their reputation independently and consciously and thus increase their value on the labor market. Within the specialization you will gain knowledge and skills related to creative image creation and the use of authentic personality attributes. You will learn how to communicate your brand in an attractive way with the use of effective online marketing tools.

Subjects of specialization:

  1. Identification and creation of competences;
  2. Leader’s workshop and speaker’s workshop;
  3. Personal brand strategy – objectives, USP, plan;
  4. I’m on the market – personal brand communication;
  5. Marketing tools in the brand strategy;
  6. Public relations – managing one’s own image.

Studies in the specialization Entrepreneurship help to acquire competences that are focused on efficient and effective management of the enterprise, implementation of interesting projects, as well as the opportunity to demonstrate creativity and ingenuity. Above all, the program of studies in this specialization allows us to shape a creative attitude from the idea of a business to its launch, financing and development. It is also worth gaining knowledge on how to shape one’s own behavior in order to trigger entrepreneurship and skillfully search for and use opportunities in the environment.

Subjects of specialization:

  1. Sales and customer relationship management
  2. Innovation management
  3. Operational management in the company
  4. Team leadership
  5. Accounting of small and medium-sized enterprises
  6. Company’s development strategy

Within the e-business specialization, the area of knowledge and skills in the field of economic and tourist undertakings implemented through various types of ICT and electronic media, computer networks and the Internet is transferred. Transfer of knowledge on good practices in software development, starting from the idea for an application, through the collection of requirements, design, implementation and maintenance.

Subjects of specialization:

  1. Designing and creating websites
  2. E-commerce infrastructure
  3. IT consulting
  4. Communication in e business
  5. Trends in the design of e-business systems
  6. Application testing techniques and tools

Become a member of University of Business in Wroclaw!

The order of applications and the submission of the full set of required documents decides on admission.

Admission for the winter semester 2021/2022 is ongoing
Start of studies: October 2021

+48 71 333 11 07
[email protected]